SnackStrong Productions
For two years I was CD on Frito Lay, we took big swings to make the world’s favorite bag of chips into a late night entertainment franchise For a buck or two why not get a concert or a music video with your nacho or cool ranch instead of spending it on an X-Box upgrade.
SnackStrong 01 - Blink 182
The year was 2010? Everyone had played with a QR code, but nobody had made a band explode out of a bag of Nacho flavor for a live performance.
SnackStrong 02 - Rihanna
Year two was higher stakes. Higher star wattage. Higher bar for entertainment payoff. Not just a concert in a bag, but a full interactive music video.
UK Nacho. Brazil Nacho. Istanbul Nacho
The two sided Rihanna video was accompanied by 5 360 degree camera music videos featuring 5 bands from 5 cities around the world.